Mississippi Inventors of LockerBones in the Shark Tank

Dr. Stephen Coachys, Ashley Cronin, and Greg Cronin

Dr. Stephen Coachys, Ashley Cronin, and Greg Cronin


One evening before the first day of a new school, the daughter of Greg Cronin, a serial entrepreneur, came to him with “locker concerns.” Like many young students, she was concerned about classes, school, friends, and yes, her locker. She was wanting a cool organizer, a popular must have item among her friends.

Some plywood, a dado blade, and an all night project later, the first LockerBones prototype was created. LockerBones are simple, easy to setup, customizable shelf storage systems designed to fit multiple sizes of lockers. His daughter immediately became the envy of her newly met friends for her unique wooden system. Before he knew it, Cronin was making units in his garage to fill orders as favors to his daughter’s friends and then to a growing popularity of the product.

Cronin and his daughter spent months perfecting their prototypes and began selling to schools. After two school years, the product was considered field tested and student approved, and Greg found himself overwhelmed with orders for half a dozen schools in the Jackson, Mississippi vicinity.

Says Cronin, “Kids love to organize their own space. LockerBones provide a method for less stress, less mess, and a tool for organizing. The business began to take on a life of its own.”

Cronin was consistently receiving positive feedback from kids, parents, and school administrators alike. Mrs. Lisa Harmon has a son in the Jackson, Mississippi area. Her son was entering the seventh grade, his first year where he was able to have his own locker. Says Harmon, “This was the grade where my child was to begin quickly switching between classes and becoming more independent. As with many parents, we were concerned about new responsibility, time, and independence. We saw the LockerBones setup and thought ‘perfect.’ LockerBones helped him switch between sets of books and move between classes easier. It not only made it easier on him, it helped me worry less about his day at school. It is a tool for school and it works.” Says Lynda Morse, a learning facilitator for a private school in Ridgeland, Mississippi, of her school before they discovered LockerBones, “We struggled to help children organize their lockers so they did not become a dumping ground.” Morse says teachers, parents and students absolutely love the LockerBones products. “[LockerBones] help to reduce the stress on the student. [Students] know where their assignments are. [Students] can grab and go. It cuts down on time in the locker area. [Students] are able to get to class on time.”
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Today, LockerBones is the premier patented product for FMD Organizers (FMD representing For My Daughter / From My Dad) and there are hundreds of kids using them in Cronin’s hometown area of Jackson, Mississippi.

After seeing the potential for growth, partner Coachys began to think of ways to take their business to the next level. Coachys submitted an application to Shark Tank with outside hopes of a dream chance to go on the show to find investment capital and influential business partners.

Locker storage and organizer company, Locker Bones, based in Clinton, Mississippi, has joined the list of businesses invited onto the critically-acclaimed, business-oriented ABC series Shark Tank. The Shark Tank, is a reality like show where investors (sharks) interview business owners seeking capital and guidance through partnerships. The one big rule of the show — you must make the deal in real-time on the show or there is no deal.

Owners Greg Cronin and Dr. Steve Coachys were invited to present their product in hopes of making a deal. The two owners travelled to Sony Studios in Burbank, California in September of 2013 to get their shot with the sharks. There are typically tens of thousands that submit their application to be on Shark Tank and only about 100 that are selected to be recorded. And, just because a show is recorded does not insure that it airs. Every step of the way you are in competition with other potential candidates. LockerBones has now officially been chosen to air on ABC at 8:00 PM on the Friday January 17th episode.

Will Mississippi invention be able to stand up to the notorious scrutiny of the sharks? Will Mississippi’s LockerBones owners make a deal with sharks: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; or venture capitalist Kevin O’Leary? You will have to tune in to see! Everyone involved has been sworn to secrecy!

The Shark Tank episode featuring LockerBones is scheduled to air on ABC at 8:00 PM Central Time on Friday January 17th.
For more information on LockerBones, visit http://lockerbones.com

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LockerBones are shelf storage systems designed to fit multiple sizes of lockers. LockerBones was conceived by Greg Cronin, a serial entrepreneur, as a way to have simple, adjustable locker storage for his daughter the day before her first day of school.

Reviews are in. Kids love their LockerBones. In the schools, Greg is known as the “Locker Guy,” a title that he proudly owns. Parents are also excited. A mother of a child at Saint Andrews in Jackson, Mississippi wrote Greg and said, “Finally, my son had a great day at school thanks to your Locker Organizer. He was so stressed, but now he doesn’t worry about being late to classes because he can quickly get things out of his locker. Thank you so much!”